In this solo episode of the Window Pro Podcast, I break down why saying “yes” to everything keeps you invisible and exhausted, and how niching down flips the script.
I share my own shift into high-end residential, the results (a 30% revenue growth in two years), and a simple four-point checklist to choose a profitable niche you’ll enjoy.
You’ll also get a practical “20-job exercise” to spot your best work, plus real-world places to find your ideal clients. Learn how niching can lead to clearer quotes, better clients, and greater business confidence.
👉 Listen now — and if the episode helps, consider supporting the show with a paid Substack subscription (link below ).
This episode is powered by Squeegee App — the software I use to schedule my window cleaning business. Whether it’s scheduling, reminders, or quoting and invoicing, Squeegee App has it all. Sign up with the following code and save: https://sqgee.com/signup/mcrae
